1. Utilize holidays to increase your visitors or sales.You could give away free electronic greeting cards,hold discounts, send customers holiday cards, etc.
2. Become well known by speaking or chatting atseminars. The seminars could be held offline, ina chat room, by telephone or via e-mail.
3. Start a free ebook club on your web site. Peoplecould sign up to receive a free ebook from you eachmonth. Just include your product ad in the ebooks.
4. Give away your products or expertise to internetbusiness newbies. Just ask them in return to placeyour link on their web site.
5. Trigger your visitors to buy your products by usingcolors. You should totally relax and think about whichcolors would compel prospects to order.
6. Let your past offline customers know about yourweb site. When they visit and sign up to your e-zineit will remind them to shop at your online store.
7. Create a long term relationship with your entirecustomer base. You can stay in touch with themthrough an e-zine, with greeting cards, etc.
8. Repeat the 3 most powerful or appealing benefitsthroughout your ad copy. Repetition can brand yourproduct's benefits quicker in your prospects mind.
9. Give your new customers surprise free gifts. Thiswill increase their loyalty and give you more word ofmouth advertising.
10. Make your long ad copy interesting enough sopeople click through to the next web page. If it's not,they won't take the time to click and read more.
Thursday 19 June 2008
10 Ways To Improve Your Customer Service
1. Stay in contact with customers on a regular basis. Offerthem a free e-zine subscription. Ask customers if theywant to be updated by e-mail when you make changes toyour Web site. After every sale, follow-up with thecustomer to see if they are satisfied with their purchase.
2. Create a customer focus group. Invite ten to twenty ofyour most loyal customers to meet regularly. They will giveyou ideas and input on how to improve your customerservice. You could pay them, take them out to dinner orgive them free products.
3. Make it easy for your customers to navigate on yourweb site. Have a "FAQ" page on your Web site to explainanything that might confuse your customers. Ask them tofill out an electronic survey to find out how make your website more customer friendly.
4. Resolve your customers complaints quickly andsuccessfully. Answer all e-mail and phone calls within anhour. If possible, you the owner of the business, personallytake care of the problem. This will show your customersyou really care about them.
5. Make it easy for your customers to contact you.Offer as many contact methods as possible. Allowcustomers to contact you by e-mail. Hyperlink your e-mailaddress so customers won't have to type it. Offer toll freenumbers for phone and fax contacts.
6. Make sure employees know and use your customerservice policy. Give your employees bonuses or incentivesto practice excellent customer service. Tell employees tobe flexible with each individual customer, each one hasdifferent concerns, needs and wants.
7. Give your customers more than they expect. Send thankyou gifts to lifetime customers. E-mail them online greetingcards on holidays or birthdays. Award bonuses to yourcustomers who make a big purchase.
8. Always be polite to your customers. Use the wordsyour welcome, please, and thank you. Be polite to yourcustomers even if they are being irate with you. Alwaysapologize to your customers should you make a mistake.Admit your mistakes quickly and make it up to them in abig way.
9. Reward customers a point for every one dollar theyspend. Let's say customers can get a free computer for 300points. That means customers will spend $300 dollars onyour products and services to get enough points to get thefree computer.
10. Build strong relationships with your customers. Invitethem to company meetings, luncheons, workshops orseminars. Create special events for your customers likeparties, barbecue's, dances etc. This will make them feelimportant when you include them in regular businessoperations and special events.
2. Create a customer focus group. Invite ten to twenty ofyour most loyal customers to meet regularly. They will giveyou ideas and input on how to improve your customerservice. You could pay them, take them out to dinner orgive them free products.
3. Make it easy for your customers to navigate on yourweb site. Have a "FAQ" page on your Web site to explainanything that might confuse your customers. Ask them tofill out an electronic survey to find out how make your website more customer friendly.
4. Resolve your customers complaints quickly andsuccessfully. Answer all e-mail and phone calls within anhour. If possible, you the owner of the business, personallytake care of the problem. This will show your customersyou really care about them.
5. Make it easy for your customers to contact you.Offer as many contact methods as possible. Allowcustomers to contact you by e-mail. Hyperlink your e-mailaddress so customers won't have to type it. Offer toll freenumbers for phone and fax contacts.
6. Make sure employees know and use your customerservice policy. Give your employees bonuses or incentivesto practice excellent customer service. Tell employees tobe flexible with each individual customer, each one hasdifferent concerns, needs and wants.
7. Give your customers more than they expect. Send thankyou gifts to lifetime customers. E-mail them online greetingcards on holidays or birthdays. Award bonuses to yourcustomers who make a big purchase.
8. Always be polite to your customers. Use the wordsyour welcome, please, and thank you. Be polite to yourcustomers even if they are being irate with you. Alwaysapologize to your customers should you make a mistake.Admit your mistakes quickly and make it up to them in abig way.
9. Reward customers a point for every one dollar theyspend. Let's say customers can get a free computer for 300points. That means customers will spend $300 dollars onyour products and services to get enough points to get thefree computer.
10. Build strong relationships with your customers. Invitethem to company meetings, luncheons, workshops orseminars. Create special events for your customers likeparties, barbecue's, dances etc. This will make them feelimportant when you include them in regular businessoperations and special events.
10 Killer Ways To Make Your Online Testimonials More Believable
1. PICTURESAsk people if they would e-mail a picture with theirtestimonial. If they don't have one scanned you couldhave them send their picture by mail and you couldscan it. This technique will give your testimonials morecredibility.
2. ELECTRONIC SIGNATURESMost online testimonials you see have text signatures.You could have people mail their written signature,scan it, and upload it with their testimonial. Peoplewill feel the testimonial is more official.
3. ONLINE AUDIOYou could record people's testimonials with a mini taperecorder over the phone, on your answering machine,or voice mail. Then you could convert the recordinginto a online audio file and upload it to your web site.You can find more information about converting audiorecording's by typing "real audio" at a search engine.
4. POSTCARDSHave people mail you their testimonial on a postcard,scan it and upload it to your web site. This will givepeople proof that the testimonial isn't fake becauseit will have a post mark on it.
5. PROFILESAsk people to include a profile of themselves with theirtestimonial. You could just have them answer somequestions like age, occupation, hobbies, favorite quote,etc. This will make your testimonials more entertainingto read.
6. HAND WRITTEN LETTERSThis is similar to the "electronic signature" tip. Scanand upload the entire written testimonial or letter toyour web site. This will give your testimonials a feelof realism.
7. RECORDINGSYou could record peoples testimonials over the phonewith a mini tape recorder. Then, take the recordingand record it to an answering machine or voice mailsystem. Under each one, include a phone number theycan call to hear the actual testimonial.
8. E-MAIL MESSAGESWhen you get e-mail testimonials, publish the entiree-mail message instead of just the contents. It will bemore believable because it will include the date, time,subject, who it's from and who it's to.
9. CONTACT INFORMATIONWhen you get testimonials from people, ask them ifyou could include their contact information under thetestimonial. This will allow potential customers to askyour current customers questions about your productor service before they buy. Usually, they will trustthem more than you.
10. ONLINE VIDEOIf some of the people who give you testimonials havea camcorder, ask them to record their testimonial onvideo and send it to you. Then you could convert thevideo to an online video file and upload it to your site.You can find more information about converting audiorecording's by typing "real video" at a search engine.
2. ELECTRONIC SIGNATURESMost online testimonials you see have text signatures.You could have people mail their written signature,scan it, and upload it with their testimonial. Peoplewill feel the testimonial is more official.
3. ONLINE AUDIOYou could record people's testimonials with a mini taperecorder over the phone, on your answering machine,or voice mail. Then you could convert the recordinginto a online audio file and upload it to your web site.You can find more information about converting audiorecording's by typing "real audio" at a search engine.
4. POSTCARDSHave people mail you their testimonial on a postcard,scan it and upload it to your web site. This will givepeople proof that the testimonial isn't fake becauseit will have a post mark on it.
5. PROFILESAsk people to include a profile of themselves with theirtestimonial. You could just have them answer somequestions like age, occupation, hobbies, favorite quote,etc. This will make your testimonials more entertainingto read.
6. HAND WRITTEN LETTERSThis is similar to the "electronic signature" tip. Scanand upload the entire written testimonial or letter toyour web site. This will give your testimonials a feelof realism.
7. RECORDINGSYou could record peoples testimonials over the phonewith a mini tape recorder. Then, take the recordingand record it to an answering machine or voice mailsystem. Under each one, include a phone number theycan call to hear the actual testimonial.
8. E-MAIL MESSAGESWhen you get e-mail testimonials, publish the entiree-mail message instead of just the contents. It will bemore believable because it will include the date, time,subject, who it's from and who it's to.
9. CONTACT INFORMATIONWhen you get testimonials from people, ask them ifyou could include their contact information under thetestimonial. This will allow potential customers to askyour current customers questions about your productor service before they buy. Usually, they will trustthem more than you.
10. ONLINE VIDEOIf some of the people who give you testimonials havea camcorder, ask them to record their testimonial onvideo and send it to you. Then you could convert thevideo to an online video file and upload it to your site.You can find more information about converting audiorecording's by typing "real video" at a search engine.
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