A back-end product is a product you attempt to sellyour customers after they have recently purchased arelated product from your business.If you're not trying to sell back-end products to yourcustomers, you're making a big mistake. It is easier tosell to existing customers than it is to sell to new oneswho don't trust your business yet.Below are ten killer strategies you can use to sell yourback-end products to your existing customers:
1. When you ship people the first product they bought,insert a flyer or brochure for your back-end productin the package.
2. Give customers a free subscription to a customersonly e-zine when they buy your product. You couldinclude your ad for your back-end product in eachissue.
3. Send your customers greeting cards on holidays oron their birthday. Include a small advertisement insidethe card for your back-end product.
4. After people order your first product from your website, take them to a "thank you" web page and includeyour back-end product ad on that page.
5. Send customers a free surprise gift after they orderyour first product. You could attach another ad withthe free gift for your back-end product.
6. If you're selling an electronic product, like an ebook,include your ad for your back-end product somewhereinside the electronic product.
7. Give your customers a free membership into your"customers only" private site. You could include yourad for your back-end product somewhere insidethe private site.
8. Contact your customers by phone and ask them ifthey were happy with their purchase. You could tellthem about your back-end product.
9. Send your customers a thank you letter by mail ore-mail. You could mention your back-end productsomewhere on the letter.
10. Ask your customers if they want to be updated inthe future when you have new product offers. Youcould have them sign up to receive e-mail or snailmail updates.
Your business will have a greater chance of survivingwhen you attempt to sell back-end products to yourexisting customers.
Saturday 26 July 2008
10 Killer Ways To Make Your Online Testimonials More Believable
1. PICTURES
Ask people if they would e-mail a picture with theirtestimonial. If they don't have one scanned you couldhave them send their picture by mail and you couldscan it. This technique will give your testimonials morecredibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.You could have people mail their written signature,scan it, and upload it with their testimonial. Peoplewill feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini taperecorder over the phone, on your answering machine,or voice mail. Then you could convert the recordinginto a online audio file and upload it to your web site.You can find more information about converting audiorecording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard,scan it and upload it to your web site. This will givepeople proof that the testimonial isn't fake becauseit will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with theirtestimonial. You could just have them answer somequestions like age, occupation, hobbies, favorite quote,etc. This will make your testimonials more entertainingto read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scanand upload the entire written testimonial or letter toyour web site. This will give your testimonials a feelof realism.
7. RECORDINGS
You could record peoples testimonials over the phonewith a mini tape recorder. Then, take the recordingand record it to an answering machine or voice mailsystem. Under each one, include a phone number theycan call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entiree-mail message instead of just the contents. It will bemore believable because it will include the date, time,subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them ifyou could include their contact information under thetestimonial. This will allow potential customers to askyour current customers questions about your productor service before they buy. Usually, they will trustthem more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials havea camcorder, ask them to record their testimonial onvideo and send it to you. Then you could convert thevideo to an online video file and upload it to your site.You can find more information about converting audiorecording's by typing "real video" at a search engine.
Ask people if they would e-mail a picture with theirtestimonial. If they don't have one scanned you couldhave them send their picture by mail and you couldscan it. This technique will give your testimonials morecredibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.You could have people mail their written signature,scan it, and upload it with their testimonial. Peoplewill feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini taperecorder over the phone, on your answering machine,or voice mail. Then you could convert the recordinginto a online audio file and upload it to your web site.You can find more information about converting audiorecording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard,scan it and upload it to your web site. This will givepeople proof that the testimonial isn't fake becauseit will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with theirtestimonial. You could just have them answer somequestions like age, occupation, hobbies, favorite quote,etc. This will make your testimonials more entertainingto read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scanand upload the entire written testimonial or letter toyour web site. This will give your testimonials a feelof realism.
7. RECORDINGS
You could record peoples testimonials over the phonewith a mini tape recorder. Then, take the recordingand record it to an answering machine or voice mailsystem. Under each one, include a phone number theycan call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entiree-mail message instead of just the contents. It will bemore believable because it will include the date, time,subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them ifyou could include their contact information under thetestimonial. This will allow potential customers to askyour current customers questions about your productor service before they buy. Usually, they will trustthem more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials havea camcorder, ask them to record their testimonial onvideo and send it to you. Then you could convert thevideo to an online video file and upload it to your site.You can find more information about converting audiorecording's by typing "real video" at a search engine.
10 Killer Ways To Jump Start Your Profits
1. Offer to write exclusive articles (that means youonly submit them to one place) for high traffic websites in exchange for a link back to your site.
2. Create a positive online image. Tell your visitorsabout fundraisers you have sponsored or that youdonate a part of your profits to charity.
3. Improve your customer service on a regularbasis. Try out new technologies that make it easierto communicate with your customers over the net.
4. Ask your customers what they would like to seeoffered by your business in the future. This type ofinformation can boost your sales.
5. Make sure your web host isn't losing your sales.If you get an e-mail from someone that told you thatthey couldn't access your site, it might be your host.
6. Allow your visitors experience to be an enjoyableone at your web site. Provide easy navigation, goodcontent, fast loading graphics, search options, etc.
7. Keep changing or adding freebies to your website. If people see the same freebie in your ads theywill say to themselves, "been there done that".
8. Add a directory to your web site. When visitorssubmit their web site, e-mail them confirming theirlink has been added and remind them to revisit.
9. Organize your marketing and advertising into aplan. Create a list of daily, weekly, monthly and allother future promotional plans.
10. Trade links only with web sites that your targetaudience or yourself would visit. They should offertheir visitors valuable content or freebies.
2. Create a positive online image. Tell your visitorsabout fundraisers you have sponsored or that youdonate a part of your profits to charity.
3. Improve your customer service on a regularbasis. Try out new technologies that make it easierto communicate with your customers over the net.
4. Ask your customers what they would like to seeoffered by your business in the future. This type ofinformation can boost your sales.
5. Make sure your web host isn't losing your sales.If you get an e-mail from someone that told you thatthey couldn't access your site, it might be your host.
6. Allow your visitors experience to be an enjoyableone at your web site. Provide easy navigation, goodcontent, fast loading graphics, search options, etc.
7. Keep changing or adding freebies to your website. If people see the same freebie in your ads theywill say to themselves, "been there done that".
8. Add a directory to your web site. When visitorssubmit their web site, e-mail them confirming theirlink has been added and remind them to revisit.
9. Organize your marketing and advertising into aplan. Create a list of daily, weekly, monthly and allother future promotional plans.
10. Trade links only with web sites that your targetaudience or yourself would visit. They should offertheir visitors valuable content or freebies.
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