Tuesday 24 June 2008

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a changeof pace from their routine. Tell your prospectsthat they'll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give yourprospects easy ordering instructions, easy productinstructions, etc.
3. Most people want to feel secure and safe. Tellyour prospects that you have secure ordering and aprivacy policy.
4. Most people want to receive compliments fortheir achievements. Give your prospects plenty ofcompliments for them considering your product.
5. Most people are curious about things that couldaffect their current lifestyle. You could use wordslike "Secret" or "Confidential" in your ad.
6. Most people want to invest in their future. Tellyour prospects to "invest in your product" insteadof "buy our product".
7. Most people want the latest and newest thingsin life. Use words and phrases in your ad copy like"New", "Just Released", etc.
8. Most people want to solve their problems. Tellyour prospects what problems they have and howyour product can solve them.
9. Most people want to make the people aroundthem happy. Tell your prospects how happy theirfriends or family will be if they buy your product.
10. Most people want to get over obstacles so theycan achieve their goals. Tell your prospects whichgoals they'll achieve by ordering your product.