10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a changeof pace from their routine. Tell your prospectsthat they'll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give yourprospects easy ordering instructions, easy productinstructions, etc.
3. Most people want to feel secure and safe. Tellyour prospects that you have secure ordering and aprivacy policy.
4. Most people want to receive compliments fortheir achievements. Give your prospects plenty ofcompliments for them considering your product.
5. Most people are curious about things that couldaffect their current lifestyle. You could use wordslike "Secret" or "Confidential" in your ad.
6. Most people want to invest in their future. Tellyour prospects to "invest in your product" insteadof "buy our product".
7. Most people want the latest and newest thingsin life. Use words and phrases in your ad copy like"New", "Just Released", etc.
8. Most people want to solve their problems. Tellyour prospects what problems they have and howyour product can solve them.
9. Most people want to make the people aroundthem happy. Tell your prospects how happy theirfriends or family will be if they buy your product.
10. Most people want to get over obstacles so theycan achieve their goals. Tell your prospects whichgoals they'll achieve by ordering your product.

10 Killer Ways To Make People Click

1. Use reverse psychology on your banner ads. Youcould tell people not to click on your banner ad. Forexample "Don't Click Here If You Are ComfortableWith Your Looks"
2. Make your banner ad words as attractive aspossible. Use words like ultimate, powerful, sizzling,hot, etc. Your words should relate and highlightyour total offer.
3. Offer a discount offer on your banner ad. Peopleare always looking for good deals. You could offera percentage discount, dollar discount, buy one getone free discount, etc
4. Use a testimonial on your banner ad. This'll givepeople proof they aren't wasting their time clickingon your banner ad. The testimonial should includeenough information so they understand the offer.
5. You could have a famous and respectable personon your banner ad representing your product, website or service. People will click because they'll trustthem over you.
6. Use a strong guarantee on your banner ad. Youcould include the guarantee as a headline for youroffer. It could read double or triple your money backguarantee, lifetime your money back guarantee, etc.
7. Tell people to click on your banner ad. Newbiesto the internet may net even know they can click onbanners. Just having the phrase "click here" on yourbanner will increase your clickthroughs.
8. You could advertise a trial or sample offer. Thiswill tell people there is no risk or obligation if theyclick on your banner ad and try out your product orservice.
9. Tell people the major benefit of your product, website or service on your banner ad. It could be benefitslike make money, lose weight, increase energy, savemoney, save time, etc.
10. You could advertise a free offer on your bannerad. People love free stuff. The freebie should relateto your target audience. If the freebie is attractiveto them they will click.

10 Killer Ways To Defeat Your Competition

1. Offer free original content. It's important to giveyour visitors information they can't find anywhereelse. If you're the only source, they'll visit your site.
2. Give people free software. Most people like tofind good deals on software for their computers. Ifthe software is free, that is even better.
3. Hold free contests or sweepstakes. Most peoplelike to win things. If you can fulfill that need, peoplewill stop by to visit.
4. Provide a free web directory. Create a directoryof web sites on a popular topic that will attract yourtarget audience.
5. Offer a free e-zine. Most people love to get freeinformation that's e-mailed to them regularly. Thissaves them time and money.
6. Make your web site look professional. You wantto have your own domain name, easy navigation,attractive graphics, etc.
7. Let people read your ad before they get to yourfreebie. When you use free stuff to lure people toyour web site list it below your ad copy.
8. Attract the target audience that would buy yourproduct or service. A simple way to do this is tosurvey your existing customers.
9. Test and improve your ad copy. There are manypeople who write an ad and never change it. Makesure you get the highest possible response rate.
10. Give people an urgency so they buy now. Manypeople are interested in your product but they putoff buying it until later and eventually forget about it.